Content Marketing Strategy in 2021

Digital Marketing encompasses all marketing activities that exploit the technology and digital media to achieve the marketing objectives of a product or service online. 

To find new customers, in fact, we start from the customer journey, the "path" that each user takes, starting from the knowledge of the product (the point of contact), to arrive at the purchase or the set goal.

It can be done by managing marketing through different channels:

1. Web sites

2. Search engine

3. Email marketing

4. Internet advertising

5. Social media marketing

The most important goal of Digital Marketing in New York is to reach the target audience and induce them to act according to our needs established in the marketing strategy, increasing the number of purchases (perhaps with an online promotion) or contacts ( lead generation ), thus maximizing the return on investment (ROI).

How to learn how to get benefit from Digital Marketing:

Assuming that the rules of digital marketing are not learned only by studying, here are some books that can help you lay the foundations of your preparation. But each strategy must be adapted to different companies, and to do so you need to know what competitors are doing and the latest digital trends.

So experience, training, and continuous updating take over, so as not to miss the news that arises every day. To become familiar with digital marketing, you must also know how to use its tools and channels because digital marketing is made up of different disciplines:

Web marketing:

Search engine optimization (SEO): All activities to optimize the performance of a website, aimed at improving its visibility and positioning in the organic results of search engines, especially Google.

Search engine marketing (SEM): 

A set of web marketing activities aimed at increasing the traceability and visibility of a site or various web channels through the use of search engines.

Content marketing:

 Content marketing is based on the creation and sharing of content to attract and maintain a target audience on your site or social network, set up a fruitful and lasting relationship, and, ultimately, also increase sales. Content can take many forms from articles to videos, tutorials, and webinars.

Mobile marketing:

SMS: dear short message services, which are part of traditional marketing techniques.

APP: that is mobile applications with which it is increasingly easier to reach the potential target audience even while on the move.

Display Marketing: 

Display Marketing is a rapidly expanding marketing technique that allows you to create, thanks to a geolocation service, personalized content and messages intended for targets in a specific area sent through the app installed on the smartphone.

Differences between web marketing and mobile marketing?

The difference between online and mobile marketing lies in the fact that for various messaging and marketing strategies utility is used. You can simplify this by saying that internet marketing is used a computer while using mobile marketing to a smartphone or other mobile device, such as a tablet. It should be noted, however, that the differences between the two channels decline rapidly.

What kind of work does Digital Marketing offer?

SEO Specialist (Search Engine Optimization): responsible for optimizing online visibility. It aims to discover the strategies with which a page, or a site, can be better detected by the search engine algorithm, to appear at the top in the very first results of the search engine

Search engine marketing Specialist (SEM): is the one who deals with managing online advertising campaigns, especially on search engines

Digital Content Manager: the person responsible for creating and curating content for a company or agency

Social Media Manager is the one who deals with social channels and can often coincide with the figure of the community manager. He can deal with the creation of marketing campaigns on social media, digital PR, and the analysis of social reputation

Other Digital Marketing Facts:

In addition to the main roles, other facts fall within the world of Digital Marketing:

Community Manager: can be the Social Media Manager and in this case is specialized in managing the user community, animates it, and keeps it alive

Digital Marketing Fact: it can be defined as the facilitator of online relationships, the evolution of normal PR. Its goal is to identify people, groups, and communities to convert into brand ambassadors and to be involved in initiatives such as contests and events

Data Scientist: the person who gives meaning and organicity to the data collected or available to the company, managing to develop effective strategies

Web Analyst: is the one who monitors the traffic concerning a site. For example, the number of visits to the site, the time visitors spend on it, and the sources of traffic

New roles of Digital Marketing:

Chief Information Officer: who is responsible for presenting innovative business models for the company

E-Reputation Manager: the person who monitors through online conversations, messages, comments, the "sentiment" enjoyed by the company and uses all the tools available to improve the visibility and image of the corporate brand

Digital Strategist: is the figure who is responsible for deciding and proposing the best marketing and digital communication strategies to promote products and brand awareness