Fundamentals of web design: design and color effects

This blog deals with another major web design theme: website design. Logos, shapes, and colors characterize the perception of one's presence on the web. Apart from the content (texts, photos, videos, etc.) and their arrangement, it is necessary to give the appropriate aesthetic value. In fact, the design of the site contributes greatly to the overall perception of the site, its content, and the strengthening of the company's name or brand. Design guidelines will help you find the right style for your website.

Index:

1. The requirements for good design

2. Corporate design

3. Guidelines for corporate design

4. Colors in the field of web design

5. The effects of colors

Requirements for good design

When you are looking at your website, you need to have a clear idea of what the relevant content will be. In fact, the content strongly influences the form. Be clear about what information, services, or products make your website unique. What makes your company or brand unique? And how is your offer different from this competition? Your website design must match the content and image that you want to give to your company or brand. Moreover, in the development phase, companies must pay attention to respect the corporate design they choose.

Corporate design

The aesthetic aspect of the company is called corporate design and reflects the company's visual identity, but often institutions, organizations, associations, and brands also have it. The composition of logos, advertising media, products, and their packaging, along with websites, is essentially determined by the corporate design already used and includes constants such as, for example, colors, specific shapes, and types of fonts that are found in all products and means of communication of the company. So a website is usually only part of corporate design. If you are building a website for an existing business, you can already get an overview of Corporate Design now, for example by using logo colors or the font used in advertising material such as brochures, announcements, or press releases.

Guidelines for corporate design

The company's design reflects an accurate image and is highly recognizable. Therefore, the corporate design ensures that all publications and media have a uniform and simple appearance. For this reason, the principle "form follows function" is observed, i.e. the individual design elements not only have to be recognizable but also have to be functional. For logos and fonts.

The logo

A logo is a graphic symbol and the heart of the corporate design, which significantly influences the appearance of all other publications. The colors of the logo can be found in most, if not all, promotional materials. A logo often consists of a lettering (or at least one or more letters) and an image or symbol, but it can also consist of just lettering or an image. The shape of the symbol or the representation of lettering gives the logo an unmistakable design.

A brand or company symbol is important to be noticed. The logo must appear on every page of your website and is typically located in the header area, the upper part of the website. Ideally, the symbol should be formative and characteristic,  When creating a logo, some principles must be taken into account:

1. Understandability:

2. Uniqueness: 

3. Crisp:

4. Reproducibility:

In case you want to create your logo yourself, but you don't know how to use graphics programs or you don't have the right skills, you can use online services. Agent Host is Wyoming-based digital marketing, design, and hosting company that specializes in professional websites and Search Engine Marketing services for all industries.

Font, the language of images and colors

In addition to the logo, the corporate design also includes other important elements for the creation of a site. 

Font: 

The corporate font (also called corporate font) indicates the type of font used most or exclusively by the company. The chosen font must not only have a high degree of recognition and be clearly legible (even on reproductions of different sizes) but must also adapt to the image, the philosophy of the company, or the effect you want to give. This font must be used in all texts and is often also found in the logo.

The language of images: 

In many cases, it makes sense to use images that vary the page and awaken emotions in visitors. The number of images, photos, patterns, and symbols meaningful shapes visual language. At the same as the source, the visual language should appear smooth and should be used accordingly. Both the content and style of the images used should emphasize the image of the company communicated on the site. In general, the lower images are not professionals and should be avoided, as they make it seem that the whole site is an amateur.

Colors: 

Colors must also be used consciously. Your selection includes any shades present in the subpages of the site. Logo design, graphic elements, background, or other compositional elements usually refer to the specified colors.

Precisely the choice of colors introduced just before represents a wide field that must be considered in detail in the context of web design. Through the use of specific colors, different effects are achieved. 

Since colors are associated with different meanings, it is possible to enhance some characteristics of the company using a specific color choice. For this reason, a careful choice of colors is essential in corporate design. In fact, the coloring of a website basically determines the first impression the visitor will have of the page.

Colors in the field of web design

The significance of a site's color composition is not to be underestimated. Colors are always, knowingly or unknowingly, associated with certain contexts and linked to specific emotions. Basically, the colors are divided into warm shades (yellow, orange, red) and cold (green, blue, purple). On the other hand, black, white, gray, and brown are neutral.

Each shade arouses precise sensations in the visitor: e.g. red is positively linked to love, warmth, attention, energy, or courage. Red is also a bright color. Negative feelings are danger, fire, violence, blood, arrogance, or anger. In general, the red elements in web design attract more attention. Each shade causes positive and negative sensations, so it's best to choose the right colors for your page right away, not just for aesthetic reasons.

The effects of colors

The sensations that visitors associate with a color depending on the respective color and context. The meaning of color also varies according to the culture under consideration. From a compositional point of view, you don't have to use too many colors: many different colors make the site unclear and make it look too full. Instead, use a limited spectrum and be careful to adapt it to your theme.

Other important aspects in creating a site

Creating a good website design takes time and work. But with a little patience, you get closer to your idea of a professional website. The basics of web design presented in these articles form the basis of your website design. Other methods allow you to optimize your presence on the web. For more information, we refer you to our digital marketing websites AGENT-HOST, Such as Best SEO Services Agency in New York or Best Web Development Agency in New York.