Better Google Ads or SEO? Both of them!

 PPC(Pay Per Click) Management

Google Ads (formerly Google AdWords) is a Google advertising platform that allows the owners of any website (obviously respecting the necessary policies) to acquire advertising spaces within the Google SERPs (search results pages), for certain keywords chosen.

Among the most used methods on Google Ads, we find the classic PPC (pay per click) or keyword advertising system, i.e. the advertiser activates and pays the ad only when the user types the chosen keyword and then clicks on the ad. This qualitatively determines the conscious demand from the user.

Our method for a Google Ads campaign that works

We carefully and precisely analyze your business, your needs, and the target audience.

We study an effective strategy to attract qualified traffic, at the right time and in the right place.

We reduce expenses and maximize conversions, whether they are leads, sales, or otherwise.

We have been working with Google Ads for many years now, and we have managed hundreds of campaigns for various businesses, obtaining excellent results and improving the ROI of the campaigns themselves. We also provide dedicated advice in critical cases.

The PPC strategy allows you to advertise your brand on major search engines such as Google, giving life to a real advertising strategy aimed at acquiring new online customers.

Agent Host carefully studies all marketing strategies based on the specific customer. Often a  PPC customer acquisition SEM campaign is the best solution.

A PPC campaign can bring you the right visibility and above all the right customers in a short time, because it will be immediately operational and functional for your business, conveying new customers who are exactly interested in your product.

How and why to use Google Ads in synergy with SEO

What is better between SEO and Google Ads? The classic million-dollar question that before being answered by a generic "It depends" should be deepened with the necessary clarifications and explanations of Search Engine Optimization or SEO ( Search Engine Optimization ) and Search Engine Advertising or SEA (Linked Advertising to search engines), therefore of Google Ads.

What is SEO and what is it for

Through a series of techniques and tricks to be applied both within the site by optimizing code and content ( SEO On-Site ) and outside the site aiming to acquire authoritative backlinks ( SEO Off-Site ), it is possible to improve the positioning on Google and climb the positions of the SERP ( Search Engine Results Page ) in an absolutely natural way, that is, for free

The criteria by which Google classifies and positions websites are around 200 and most of them are the result of complex algorithms and increasingly sophisticated artificial intelligence or machine learning systems to provide give users the best possible answers to their questions. However, knowing the main factors that determine the ranking of websites can help secure the top spot.

Although SERPs change based on various factors (location of the user, the device used, and more), an optimized website offers users both the best results based on their searches and an excellent browsing experience within the site ( User Experience ).

The results of SEO are not immediate, but they produce effects over time. So it can take a period of variable length for a page to rank on Google based precisely on the influence of the various ranking factors.

What is Google Ads and what is it for

PPC Services in New York is the paid advertising service in the form of pay per click (cost per click received) made available by Google to make an ad appear at the top of the SERP that refers to a specific page of the site ( landing page or " Landing").

The goal of Ads is to achieve short-term results, which is why the relevance of the ads is essential to attract users and conversions.

The SEA's goal is to convey targeted traffic to the site through paid promotion, thus obtaining more or less immediate visibility for one or more keywords.

You can use Google Ads for

Encourage a sale or purchase of a product/service;

Generate leads and contacts;

Receive more phone calls;

Make the brand known in different countries in a short time;

Promote a short-term event or promotion;

Attract more customers to a store;

Increase brand awareness;

Drive traffic to the site.

Depending on the objective, you can choose one of the types of campaigns made available by the platform:

Text ads;

Banner ads;

Video ads;

Shopping ads.

But be careful because Google Ads does not facilitate SEO positioning in any way, but only offers the possibility of obtaining greater visibility for a specific page of the site in a rather defined period.