Best SEO consulting services in 2021

 SEO (Search Engine Optimization, program optimization) can be a discipline that is applied to Web Marketing, especially look Marketing (search engine marketing), and consists of improving or maintaining the positioning in the SERPs (search engine pages). results) for one or more keywords.

Doing SEO means analyzing and optimizing a site so that the search engines rank it for the keywords of interest, produce quality content, and take care of all the technical and people aspects regarding internal, inbound, and outbound links.

An SEO expert and consultant adopts all possible good optimization practices in compliance with the rules imposed by search engines to avoid penalties or maybe BAN.

SEO alone is not enough if you do not add synergy with careful preliminary analysis and the development of a business plan, which is an efficient strategic plan. Google’s ranking factors in SEO are more than 200 and for each sector, there are no identical optimization procedures, nor can an equivalent strategy be implemented for all.

Every company/market is different otherwise. For this and many other reasons, having a licensed specialist with good experience is often decisive for the success or failure of a web business.

Audit Report

The technical and SEO analysis of a site identifies all the criticalities and therefore the state of health of the website. It consists of scanning and highlighting the strengths and weaknesses of the location, analyzing all the technical elements of every website.

Our SEO analyzes are accurate and go in-depth, covering the subsequent areas:

Analysis and research of target keywords ( Strategic Keyword Research );
1. On-page analysis;
2. Site performance control (loading speed and UX);
3. Off-Page analysis (link popularity);
4. Competitor analysis;
5. Technical structure;
6. Content quality;
7. Analysis of any penalties;
8. Drafting of an on-site optimization plan;
9. Strategic plan and forecast of potential traffic.

On-Page SEO Optimization

On-page SEO is a phase after that of the audit report and analysis of the website, which is essential to decree a correct indexing of the site and an effective action plan to improve the consequent positioning, in the medium and long term.

We obsessively optimize the HTML code of pages to make them understand and please users and search engines. From strictly technical optimizations (sitemaps, robots, crawling, canonical, status code, etc.), to onsite optimizations, i.e. to be carried out within web pages (title tag, meta description, headings such as h1, h2, h3 mainly, internal linking, website structure, markup — structured data for semantics).

Off-Page SEO Optimization

Off-page optimization is a complex and decisive phase for the organic positioning of a website in search engines, but it is complementary to the analysis and SEO phases on the site. In the field of SEO, off-site optimization refers to factors external to the site, therefore it is the exact opposite of on-site SEO.

In external SEO, link-building strategies are applied to improve the trust (trust), authority, and visibility of a site, naturally building a structure that can qualitatively improve its positioning (link gain).

If done by expert minds, link building can bring great benefits to a business not only in terms of visibility but also in terms of money. However, on the other hand, it has become an increasingly complex practice and advanced search engine algorithms are always on the prowl, where the penalty is always around the corner. That is why it is more important than ever to trust professionals like us.

What is an SEO Consultancy and how does it work?

SEO consultancy is a targeted technical and strategic activity that can significantly increase the visits and sales of your site.

It can be summarized in 5 main steps (all necessary):

SEO Analysis:

Analysis of the project’s feasibility. A decisive phase that involves the site on the one hand and the market on which it will operate on the other.

SEO strategy:

Effective strategic plan capable of bringing medium-long term benefits, based on the data extrapolated in the analysis phase.

Onpage SEO Optimization:

General technical optimization of the site and content review.

Positioning:

Effective link building strategies that can increase trust, authority, and visibility to your site.

KPI:

Measurement and optimization of results. Monitoring of the KPIs chosen in the strategic phase (includes periodic reports).

How soon do clients see the results of an SEO Consultancy?

The answer to this question is: IT IS DEPENDS

It depends on many factors and variations, such as the niche market, the chosen strategy and degree of optimization, and the history of the start-up websites/Best SEO Services Agency in New York in question.

In general, for low to medium-term sectors, competitiveness takes 3 to 6 months. Sometimes even less, in other cases at least 12 months.

SEO is the only channel capable of returning the quality of web marketing and consistent results when these are built with time, patience, and professionalism.